It all started in 1992 when Yusra, born to a Dutch mom and Moroccan dad, visited Morocco for her annual family holiday. After exploring and travelling through Morocco each family holiday with her dad for 23 years, in 2015 she decided to discover the country by herself, starting with Marrakech. While her Instagram fan base grew, Yusra continued to inspire her followers to travel to Marrakech. In 2017 she and her dream team decided to take 4 of the greatest Dutch influencers to explore Marrakech through her eyes with #TheMoroccanDream trip. Not long after they organized several trips for international fashion and beauty brands such as H&M, Zilingo and Liketoknow.it. Currently Moroccan Musthaves is making their way as a high-end, luxury travel & events agency specialized in organizing tailor-made & dreamy trips for influencers and brands world wide, offering unique experiences to Morocco.